Brand Book


  1. First read these standards in full to better understand our brand core values and elements.
  2. To learn how to apply brand elements, read the standards and the templates in the visual identity section.
  3. User guides for your specific type of communications piece (e.g., collateral, point-of-sale, advertising, interactive and event signage).
  4. Download the appropriate template for your communications piece from here.

Templates are provided for many -but not all- communications types. If templates do not satisfy your communications goals and you need to create a unique piece, you must first receive approval from Coolan Zargami in SYRAF R&D Planning department. If granted approval, read these guidelines in full before creating your communications piece.

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