- First read these standards in full to better understand our brand core values and elements.
- To learn how to apply brand elements, read the standards and the templates in the visual identity section.
- User guides for your specific type of communications piece (e.g., collateral, point-of-sale, advertising, interactive and event signage).
- Download the appropriate template for your communications piece from here.
Templates are provided for many -but not all- communications types. If templates do not satisfy your communications goals and you need to create a unique piece, you must first receive approval from Coolan Zargami in SYRAF R&D Planning department. If granted approval, read these guidelines in full before creating your communications piece.